Website re-platform and mobile app

The challenge

A website that lost sign-ups.

The membership website was dated and did not convert. Prospective members dropped out of the join journey, and class information was not surfaced where people actually looked for it, across both web and mobile.

The approach

From discovery to delivery, as the bridge.

Embedded across Product and Engineering, we took requirements from discovery through to delivery for the Umbraco CMS re-platform and the supporting mobile app. We defined the API integration that surfaces live class timetables across web and mobile, and owned requirements through refinement, build, functional testing and UAT, working directly with engineers to resolve issues before release.

Technology

The systems landscape.

The outcome

More sign-ups, class info where members look.

• / Online sign-ups increased by 15%
• / Live class timetables surfaced across web and mobile through a defined API integration
• / Requirements owned end to end, from discovery through UAT
• / A re-platformed website and app delivered as the bridge between product and engineering

This engagement is presented anonymously to respect client confidentiality. The figure reflects the uplift in online sign-ups following the re-platform.